PROTECTING THE PAST
PREPARING THE FUTURE
We believe collection management is about more than preserving, protecting, and presenting artefacts. At the heart of our work is the human experience - because collections matter most when they’re shared, fostering pride, connection, and a sense of belonging within communities.
We partner with public institutions, corporate collections, and private collectors to deliver tailored solutions that safeguard collections while making them accessible, meaningful, and engaging. Our services include collection management and policy development, high-resolution digitisation,
database management, exhibition curation, art production, and archival research.
At MAA Services, we believe that collections have a story to tell and that careful preservation combined with creative interpretation ensures they remain relevant for future generations. We provide practical, flexible, and high-quality solutions that meet each client’s unique needs, whether that involves transferring records in compliance with government standards, designing exhibitions, or delivering digital storytelling projects.
Our approach balances technical expertise with creativity, enabling institutions and collectors to protect their assets while sharing them effectively with their audiences. By focusing on collaboration, attention to detail, and industry best practice, MAA Services helps clients maximise
the value, impact, and longevity of their collections.
We are committed to excellence in cultural stewardship, supporting organisations to achieve compliance, accessibility, and engagement through innovative solutions tailored to each project.
Our Expertise
Museum, Archives and Art Services brings extensive experience across the museum and cultural heritage sectors. With a passion for making collections discoverable, Anthony and Amanda take a multi-disciplinary approach to interpreting and presenting collections through exhibitions and engaging
digital experiences.
Our Commitment to Results
We are results-driven and thrive on working closely with our clients to bring collections to life through thoughtful, high-quality services. We are leaders in Australian sports heritage management.
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Anthony O'Carroll
Co-Founder & Director
Anthony is a museum, archival, and cultural collections professional with over 17 years of experience across galleries, libraries, archives, and museums. He brings expertise in collections management, curatorial practice, digitisation, and exhibition development.
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He is currently Co-Director of Museum, Archives and Art Services, providing specialist collection management, curatorial, and digital heritage services to major sporting, corporate, and cultural institutions.
He leads high-level digital interpretation of collections, large-scale digitisation initiatives, and online exhibitions published on Google Arts & Culture, while managing collections to industry standards using Vernon Systems.
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Previously, Anthony held senior curatorial roles at the Sydney Cricket Ground Museum, where he oversaw collections management, digitisation strategy, exhibition development, online content, and volunteer and internship programs. He also served as Senior Archivist (Grade 7) at Transport for NSW, providing expert advice on statutory recordkeeping, archival appraisal and sentencing, digital archives, and enterprise records management across a complex government cluster.
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His work combines strategic leadership, policy development, and hands-on curatorial expertise, underpinned by a background in fine art and cultural interpretation. He supports institutions to preserve, interpret, and digitally extend the reach of their collections, creating engaging experiences for both specialist audiences and the broader public.
Amanda O'Carroll
Co-Founder & Director
Amanda is a museum, archival, and cultural collections professional with over 18 years of experience across the local government sector, creative industries, and customer service. As co-founder of Museum, Archives and Art Services, she specialises in curatorial practice, collection management, and digital heritage services for clients spanning sporting, corporate, and cultural institutions.
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Amanda designs and installs high-impact exhibitions, ensuring objects are presented to industry standards while creating visually compelling, audience-focused displays. Her approach balances conservation requirements with innovative interpretation, delivering exhibitions that are both engaging and professionally executed.
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She leads large-scale digitisation projects, curates online exhibitions (including on Google Arts & Culture), and ensures the preservation and accessibility of collections through expert management using Vernon Systems.
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With a background in fine arts (MFA, UNSW COFA) and a passion for creative problem-solving, she brings a unique combination of strategic leadership, digital expertise, and hands-on curatorial experience to every project. Her work focuses on enhancing public engagement, preserving cultural assets, and extending the digital reach of collections, ensuring they resonate with both specialist and public audiences.